Category: Marketing

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The Benefits of Marketing for Companies

One of the most important functional areas of a customer-driven organization is marketing. Marketing does not include focusing on just one aspect of things, rather it is...

Why Marketing Doesn’t Work

John Wanamaker famously said, “I know half the money I spend on advertising is wasted, but I can never find out which half.” If you’re involved in a small or...

Why Sales People Kill Their Own Profits

Did you know that the word decide and homicide have the same Latin root? They both mean “to kill.” When you make a decision you’re “killing” the alternatives....