Category: Marketing

digital marketing

How non-profits can harness the power of digital marketing

Charities now have a much easier time in collection donations than they did in previous decades. The role of digital media is mostly to thank.  While there is still...

Digital Marketing Campaign

4 Reasons why your Digital Marketing Campaign is not working

Used to be a decade ago that when you paid for a radio or TV advert, you sat back and hoped fir the best of course you would have to advertise your product or service...

Digital Marketing Campaign

Why your competitor still ranks higher

If you’re a business working hard to rank your website higher up on search engines, you’re likely to face certain frustrations. We’re here to help you proceed...

Making your online business personal

No one can disputes that companies need to make money to survive. The point of variance is in the ‘how.’ One aspect that the most global brands have aced is in how...

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The Benefits of Marketing for Companies

One of the most important functional areas of a customer-driven organization is marketing. Marketing does not include focusing on just one aspect of things, rather it is...

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Why Marketing Doesn’t Work

John Wanamaker famously said, “I know half the money I spend on advertising is wasted, but I can never find out which half.” If you’re involved in a small or...

Why Sales People Kill Their Own Profits

  Did you know that the word decides and homicide have the same Latin root? They both mean “to kill.” When you make a decision you’re “killing” the...