Category: Marketing

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Why Marketing Doesn’t Work

John Wanamaker famously said, “I know half the money I spend on advertising is wasted, but I can never find out which half.” If you’re involved in a small or...

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Why Sales People Kill Their Own Profits

Did you know that the word decide and homicide have the same Latin root? They both mean “to kill.” When you make a decision you’re “killing” the alternatives....