Your customers are your greatest asset and by making everything you can to take care of their unique needs, you guarantee business continuity. You, therefore have to make customer experience a priority when developing or designing an online store. Every feature or detail you include in your online store should be to improve the user experience. This will help make shopping easy and fun for your customers. You can evaluate different experts with an aim to finding the best Shopify developers Melbourne who have hands-on experience in developing successful online stores on Shopify. There are various areas in your store which you should aim to improve if you want to increase user experience and they include:
At the Homepage
You will include search features for products, store location and the opening hours. It will make sense for a customer if they know when a particular shop will be opening. Include search features on the homepage such that, as soon as the customer visits the homepage, they will be able to find what they are looking for. You can direct your requirements to reliable Shopify developers Melbourne to make your store easy to navigate by your prospects.
Make it easy to find a product
Assuming you have multiple items to sell in your store, you have to include filter features where customers can find a specific product they want to buy among many. Ensure there is a search menu for products categorized in terms of the delivery date, discounts and the like.
Increase visibility of the product details
Make it easy to get the details of the product without having to go to a different page. Also, if the customer wants to add the product to his or her cart, it should be easy to do that. You can include a pop-up button that allows the customer to click on that button and straight away add that product to his or her cart. It should be easy for the customer to access the price of that product and any other details that come with it. Provide them with information on the cheapest product they can find in your store alternative to the product page they are on.
For the Cart
Once the customer has added a product to the cart, they should be able to know how long it will be held in that cart. When it will be delivered and if there will be extra charges. All this information should be available to put the customer at ease before deciding to buy the product. Hire reputable Shopify developers Melbourne who understand the importance of developing a detailed cart feature for your online shop.
Improve the checkout process
Get straight to the point when it comes to providing the right information to your customers. If they have ordered a product, ensure you indicate when they can get it. Also, shorten the time it takes for them to complete the payment of that order. Ensure you make the customer feel great about what they have just bought from your store. This will include something like, “This product is the best in our store, it has received a 5-star rating from 98% of customers who have bought it.”