In order for the marketing videos that you publish on social media to make an impact – they need to engage viewers. While engagement itself can be difficult to define and pin down, it basically means that you should aim to grab and keep the attention of viewers all the way to the end of your video and encourage them to react to it.
As you can imagine there are a lot of factors that can influence the engagement of social media marketing videos, but if you’d like to start increasing it right here and right now you could do the following:
Cut the duration of videos
The most engaging videos on social media tend to be short and direct bite-sized videos that viewers can ‘snack’ on quickly. Try to cut the duration of your videos so that they are anything between 15 to 60 seconds, and make sure they are concise yet effectively convey the message of the video.
Plan on viewers emotions
Another big factor that affects engagement is emotions, and the more intense viewers feel when watching your video – the more likely they are to react, like, share, or comment on it. Because of that, you should try to play up an emotional angle in your marketing videos, whether it is funny, inspiring, touching, or anything else for that matter.
Visually put across the message
Videos are known for being naturally engaging, largely due to the fact that they can convey information visually. That is something that you need to take advantage of, and try to put your message across as visually as possible so that it can be absorbed better and makes viewers more likely to stick around and keep watching.
Add subtitles to videos
Don’t underestimate the importance of subtitles to your social media marketing videos. Because many viewers nowadays watch social media videos on mute (especially on mobile devices), subtitles provide a valuable alternative to the voiceover that allows the video’s message to be conveyed effectively.
Keep all these tips in mind when you create your next social media marketing video, and you should be able to see firsthand the impact that they have. If you aren’t sure whether or not you can come up with marketing videos that are able to stand out on social media, you could try using Movavi Video Editor to do so.
Simply put Movavi Video Editor will let you easily compile marketing videos then edit them to improve their quality, add subtitles, include audio tracks, apply filters, and more. In fact, you could even add a video overlay to your marketing videos, or use other special effects as well.
By taking advantage of the features in Movavi Video Editor you should be able to create the kind of compelling, high quality and visual videos that tend to engage viewers on social media. All that you need to do is try it out, and see just how easy it is to get started with it.